Starbucks Debuts its Blockchain-Based Loyalty Program for Beta Testers
Kanesa David — December 8, 2022 — Business
References: stories.starbucks & techcrunch
Starbucks is launching a new blockchain-based loyalty program called Starbucks Odyssey. The program, which will first be tested by a group of U.S. beta testers, transports Starbucks customers to a coffee-themed experience complete with NFTs, Starbucks Rewards, and Web3 technology like the polygon blockchain. ‘Starbucks Odyssey’ is a way for loyal customers to capitalize on a wider variety of rewards beyond the established system. Customers can participate in interactive ‘Journeys’ that, when finished, allow members to earn collectible ‘Journey Stamps.’
Members who collect 500 points will earn ‘Stamps’ which are coffee-themed NFTs hosted using Polygon’s blockchain technology. ‘Stamps’ can be redeemed for benefits such as online experiences, real-world experiences, and virtual coffee-making classes. U.S.-based beta testers will be emailed and given three days to respond if they are accepted into the beta program.
Image Credit: Starbucks
Members who collect 500 points will earn ‘Stamps’ which are coffee-themed NFTs hosted using Polygon’s blockchain technology. ‘Stamps’ can be redeemed for benefits such as online experiences, real-world experiences, and virtual coffee-making classes. U.S.-based beta testers will be emailed and given three days to respond if they are accepted into the beta program.
Image Credit: Starbucks
Trend Themes
1. Blockchain-based Loyalty Programs - Businesses can explore the use of blockchain technology for loyalty programs to provide customers a unique and immersive experience and to unlock new reward options.
2. Nfts for Loyalty Programs - Integrating NFTs in loyalty programs can help businesses engage their loyal customers and provide them with a new form of currency to exchange for exclusive rewards.
3. Web3 Technology for Loyalty Programs - Using Web3 technology in loyalty programs can provide customers with a decentralized experience that is more secure, transparent, and global.
Industry Implications
1. Hospitality Industry - Hotels and restaurants can leverage blockchain-based loyalty programs and NFTs to incentivize their customers and create unique and personalized experiences.
2. Retail Industry - Retailers can use blockchain-based loyalty programs and NFTs to offer exclusive rewards and deals to their loyal customers and increase customer engagement and retention.
3. Entertainment Industry - Entertainment companies can utilize Web3 technology in their loyalty programs to create a seamless and immersive experience for their audience and offer them novel and unique rewards.
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