The Star Trek Bathrobe Will Make You Feel at Home on the USS Enterprise
If I was aboard the USS Enterprise, this would be my go-to outfit. The Star Trek Bathrobe is available in either a blue or gold color, mimicking the colorways of the science department and commander uniforms.
Implications - A giant enterprise such as Star Trek has much to gain by creating products such as this for their giant fan base. By releasing products that allow the consumer to connect with their favorite show or movie, the business can better affect the buyer on an emotional level.