Stanley Lau is a Singaporean digital artist and his work can be seen regularly in Capcom, DC Comics and Square Enix products. He may very well be responsible for some of your favorite cartoon creations. He's also equally adept at drawing males as he is females. Look at his illustration of Batman in this gallery as proof.
Implications - Consumers gravitate towards superheroic imagery because it offers then euphoric escapist experiences, which serves as a coping mechanism for consumer stress. Corporations may consider using superheroic graphics in their media campaigns in order to garner consumer attention.