Star

The BP Pavilion Inducts Its Presence in the Olympics

By: Vivian Lau - Published: • References: flickr & andarchitects
The BP Pavilion is the latest example of extensive corporate effort to make their mark during the London 2012 Games, an event that is expected to amass extensive media coverage in the city.

The pavilion is a slanted structure erected in front of an Olympic stadium, designed by ‘AndArchitects’ and ‘KBW design.’ The concave mirror facade will reflect the stadium behind it, giving tourists the perfect Cloud Gate-esque photo-op. 

It is no doubt a smart move to make some sort of appearance in London this summer, given the amount of traffic expected. It’s kind of like securing a spot in the Superbowl commercial line-up -- the rewards are unprecedented (especially for a company like BP, who had its image tarnished from the disastrous oil spill in 2010). Stats for Stadium-Shadowing Photo-Ops Trending: Older & Mild
Traction: 686 clicks in 123 w
Interest: 1.5 minutes
Concept: Stadium-Shadowing Photo-Ops
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: led-lit sculptures, logogram-inspired lodgings, and patriotic street plane campaigns.