This Sports Editorial Celebrates Peak of Global Athletic Style

By: Cult Factory - Jun 20, 2016
References: cult-factory & cult-factory
With the rise in normcore and streetwear, the influence of sports on global style is at a major high. Europe's soccer culture and its stylish reputation has further trickled over to the US and spiked a resurgence in iconic brands like Adidas and Puma.

Photographer Marwan Shousher perfectly captures this intersection of sports and fashion in his sports editorial for Cult Factory, titled 'Where is Futbol?' shot in Williamsburg, Brooklyn. Featuring designs from the TENS CLUB x CULT FACTORY 'Campos Capsule Collection,' the feature depicts the casual style direction of Millennial youth.

Colorful jersey "kit" dresses, inspired by soccer and sartorial legend Jorge Campos are paired with bucket hats, baseball caps and chunky footwear in an homage to the 90s. Whether on the field or the streets of New York City, sports-inspired casualwear will keep you cool for the summer.