Tomoki Sukezane and Tasaki Team Up to Create Spider Cuff Links
Tomoki Sukezane is a Japanese-stylist power house, with Tasaki dropping jewelry street-cred like bombs over Baghdad. The spider cuff links come in either silver or gold, and feature a massive black pearl in the center of the web. Truly badass.
Implications - In the last few years, there has been an increased importance placed on owning products that are original in style or design. One effective way a company can take advantage of this movement is by slightly altering a conventional product to include some novel aspects. By making a small but novelty-based change to a conventional product, the company appeals to consumers seeking originality and mainstream shoppers attracted to a new spin on an old product.