Spencer Bigum Integrates Pop Culture Characters into Duracell Battery Packs

By: Peter Vallas - Published: May 17, 2011 • References: behance.net & cmybacon
Spencer Bigum is a young designer who hails from Atlanta. Studying both graphic design and packaging, Bigum had a strong passion for branding commercial design.

His latest personal work takes boring old Duracell battery packs and turns them into pop culture packaging that would be sure to catch the eye of anyone walking past them in stores. In this project, Spencer Bigum takes famous characters from movies such as Star Wars, Robo Cop and even famous musicians like Daft Punk.

The idea behind the packaging campaign is that these robotic/cyborg characters run off of Duracell batteries. I'm not sure if this is entirely true but it's definitely fun to imagine and makes the Duracell brand 100 times cooler by doing so. Stats for Fun Battery Packs Trending: Older & Mild
Research: 6,027 clicks in 262 w
Interest: 4 minutes
Concept: Spencer Bigum
Related: 55 examples / 42 photos
Segment: Males, 12-35
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