Sparrow Guitars Want You to Stop Playing Video Games

By: Vittoria Natarelli - Published: Aug 30, 2010   Updated: Jul 19 2011 • References: sparrowguitars &
Sparrow Guitars has recently created an ingenious ad campaign targeting 'Guitar Hero' players. The campaign features the plastic guitars with quotes such as "Get a groupie who doesn't answer to 'Mom'" and “Teen spirit doesn't smell like 5 plastic buttons." The bottom of the ads read "Stop playing games. Start playing guitar."

This campaign by Sparrow Guitars is brilliant! The company's message is clear and direct and hopefully will prove successful.

Implications - After all, with messages as bold and jovial as the ones featured on these Sparrow Guitars, it would be hard not to be impressed. These dynamic guitars should be an inspiration for video gamers everywhere. Stats for Real Rockstar Ads Trending: Older & Mild
Research: 3,300 clicks in 300 w
Interest: 4 minutes
Concept: Sparrow Guitars
Related: 65 examples / 50 photos
Segment: Males, 12-35
Comparison Set: 24 similar articles, including: real gaming guitars, musical promotional partnerships, and smashable musical instruments.