Spar is Launching a New Raspberry Vodka Spirit in the UK
Kanesa David — July 12, 2023 — Lifestyle
References: sparinc & talkingretail
Spar has debuted a raspberry-flavored vodka, which is an extension of the brand's popular vodka range. Spar's decision to venture into this sector is supported by insightful market research indicating that raspberry vodka currently holds a substantial 37% share of the flavored vodka market. Spar anticipates that its newly launched raspberry-flavored vodka will achieve remarkable sales and become a top-selling product due to the scarcity of high-quality raspberry vodkas on the market.
“Our own label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own label product for our independent Spar retailers and stores as we move into the summer holidays. It is price marked at £14.99, which will prove appealing to customers looking for a great quality and value spirit," said Adam Georgiou, senior brand manager of Spar UK.
Image Credit: Spar
“Our own label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own label product for our independent Spar retailers and stores as we move into the summer holidays. It is price marked at £14.99, which will prove appealing to customers looking for a great quality and value spirit," said Adam Georgiou, senior brand manager of Spar UK.
Image Credit: Spar
Trend Themes
1. Raspberry-flavored Vodkas - The growing demand for flavored vodkas presents an opportunity for innovative variations like raspberry vodka.
2. High-quality Own Label Spirits - Creating exclusive own label spirits with premium quality and distinctive flavors can be a disruptor in the spirits market.
3. Market Insights-driven Product Extensions - Leveraging market research to identify popular flavor preferences can lead to successful product extensions and increased sales.
Industry Implications
1. Alcoholic Beverage Industry - Innovations in flavored vodkas can carve a niche and capture market share in the competitive alcoholic beverage industry.
2. Retail Industry - Developing premium own label spirits can provide retail stores with unique products to attract customers and drive sales.
3. Market Research Industry - The demand for market insights-driven product extensions creates opportunities for the market research industry to assist businesses in identifying lucrative market gaps.
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