Soy packaging is quite clean and elementary in appearance, leading the consumer to assume that its contents are just as pure. The minimalistic technique used here is a helpful one, because the purchaser would be right to conclude that this food comprises little to offend one's health and wellbeing.
Dominique Tetzner had the goal to devise an uncomplicated brand identity that would embody the natural quality of the edibles within. The soy meat, the soy flour and the soy beans have been dressed in resealable green pouches with transparent windows to afford the public a look at the products. This visual merchandizing technique holds great faith in the appeal of the processed food by essentially framing it and making it the label's focus. It is often the honesty found in Soy packaging rather than ostentatiousness that sells best.
Modest Organic Merchandizing
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