After being asked to exit a flight because he was too big to fit in one seat, the Twittersphere has railed against the Southwest Kevin Smith apology the airline later posted on their blog. The director immediately went to Twitter, unleashing an epic rant that fueled the fury of his followers.
Per Southwest, Kevin Smith was considered a safety risk. From their blog: "If a Customer cannot comfortably lower the armrest and infringes on a portion of another seat, a Customer seated adjacent would be very uncomfortable and a timely exit from the aircraft in the event of an emergency might be compromised if we allow a cramped, restricted seating arrangement."
Stats for Twitter PR Fails
Trending: Older & Chilly
Research: 3,882 clicks in 324 w
Interest: 4 minutes
Concept: Southwest Kevin Smith
Related: 66 examples / 51 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: obese celebvertising, 25 shocking anti-obesity features, and viral celeb weight wars.
Twitter PR Fails
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