Without sight, playing a team sport is nearly impossible, but thanks to the Sound of Football project, visually impaired people may now be able to play soccer by listening to sound cues.
If it sounds incredible, it is. The Sound of Football project, an initiative between Åkestam Holst and Society 46 and funded by the Pepsi Refresh project, brought visually impaired soccer players together to play a match, with each wearing an iPhone on their heads that was equipped to let them "see" via sounds. Essentially, through a tracking technology that involves 16 3D cameras that record the position of each player, the iPhone tells players exactly where the other players are on the field. Ellen Sundh, the creative technologist at Society 46, says that "each player can hear what’s happening and get a sense of distance between things."
While the Sound of Football project is being applied to soccer at the moment, there’s no telling where this technology can go. Åkestam Holst and Society 46 are already looking at ways it can extend to other sports, such as skiing.
Stats for Sightless Soccer
Trending: Older & Mild
Research: 1,550 clicks in 232 w
Interest: 1.8 minutes
Concept: Sound Of Football Project
Related: 83 examples / 64 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: stylish soccer games, bamboo soccer stadiums, and stylish mannequin pictorials.
Bamboo Soccer Stadiums
Stylish Soccer Games
Stylish Mannequin Pictorials
Sunset Soccer Editorials
Real Sports Campaigns