Saxsofunny Promotion Uses Themed Tactile Print Ads

By: Matt Ho - Published: Nov 15, 2010 • References: crunchgear
This ad campaign promotes a Brazilian sound production company called Saxsofunny. These noise interactive posters recreate the sound of the image on the poster through physical means; each poster uses material that imitates the motif of its design.

For example, the poster with the typewriter is made entirely out of bubble wrap. Each time you pop it, you recreate the sound of a key being pushed. Watch the ad to check out how the burning fire and thunder posters work. Stats for Noisy Interactive Posters Trending: Older & Average
Research: 2,880 clicks in 284 w
Interest: > 3 minutes
Concept: Sound Interactive Posters Saxsofunny
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: 62 uber-creative posters, chatty film prints, and interactive movie promos.