The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse

By: Meghan Young - Published: Mar 30, 2012 • References: brad & ibelieveinadv
The SOS Violence Conjugale campaign is eye-opening in many ways. For those who, thankfully, do not suffer domestic violence, it raises their awareness about such frightening occurrences. For those who do, it provides a way out and a person to talk to.

Conceived and executed by Brad, an ad agency based in Montreal, Canada, the SOS Violence Conjugale campaign shows that although there are many outlets to go to now to express emotions and ask for help, traditional, trustworthy and trained sources are still there to be leaned on. More than that, these victims are more likely to get better help from organizations like SOS Violence Conjugale, who deals with these situations on a daily basis.

The SOS Violence Conjugale campaign was art directed by Charlotte Sitbon. Stats for Frightened Profile Update Ads Trending: Older & Chilly
Research: 1,387 clicks in 216 w
Interest: 1.8 minutes
Concept: Frightened Profile Update Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: feather turbine ads, balloon people ads, and suicidal animal ads.