The SORA Fukushima Dogs & Cat Rescue ad campaign gets the message across in as direct a manner as possible. It relies on the universal hazard symbol representing the danger of radiation. Since the symbol itself speaks volumes, the creators behind the campaign rightly held that it would be enough to grab people's attention and draw it to the voluntary effort of saving the animals in radiation-affected areas of Fukushima.
Conceived and executed by the Grey ad agency branch based in Tokyo, Japan, the SORA Fukushima Dogs & Cat Rescue ad campaign is essentially asking for more manpower and donations. It was art directed by Takenori Aoki and Ryo Hasegawa with creative direction by Koichi Hosoya. Bold yet minimalist, the ad campaign shows that sometimes it doesn't take too much to send an important message.
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