The SORA Fukushima Dogs & Cat Rescue Campaign is Bold and Simple

By: Meghan Young - Published: Feb 22, 2013 • References: grey & ibelieveinadv
The SORA Fukushima Dogs & Cat Rescue ad campaign gets the message across in as direct a manner as possible. It relies on the universal hazard symbol representing the danger of radiation. Since the symbol itself speaks volumes, the creators behind the campaign rightly held that it would be enough to grab people's attention and draw it to the voluntary effort of saving the animals in radiation-affected areas of Fukushima.

Conceived and executed by the Grey ad agency branch based in Tokyo, Japan, the SORA Fukushima Dogs & Cat Rescue ad campaign is essentially asking for more manpower and donations. It was art directed by Takenori Aoki and Ryo Hasegawa with creative direction by Koichi Hosoya. Bold yet minimalist, the ad campaign shows that sometimes it doesn't take too much to send an important message. Stats for Animalized Radiation Symbol Ads Trending: Older & Warm
Research: 2,530 clicks in 169 w
Interest: 0.8 minutes
Concept: SORA Fukushima Dogs & Cat Rescue
Related: 38 examples / 29 photos
Segment: Neutral, 12-55+
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