The Sophnet Carhartt Capsule Collection for Spring/Summer 2011
The featured photos reveal plans to release overall jeans, jean jackets and a denim hat for the small collection. Look for the Sophnet Carhartt Capsule collection to hit the markets soon.
Implications - Collaborations are an excellent way for existing companies to create new products that borrow from other successful company's designs. Through collaboration efforts, increased hype can be generated about new hybrid products, and a larger target demographic can be reached by combining the loyal customers from each collaborator.