The new Sophnet Carhartt capsule collection just screams denim. Japanese company Sophnet's collaboration with Carhartt for the new line pretty much guarantees high quality and durability given the reputation that Carhartt has.
The featured photos reveal plans to release overall jeans, jean jackets and a denim hat for the small collection. Look for the Sophnet Carhartt Capsule collection to hit the markets soon.
Implications - Collaborations are an excellent way for existing companies to create new products that borrow from other successful company's designs. Through collaboration efforts, increased hype can be generated about new hybrid products, and a larger target demographic can be reached by combining the loyal customers from each collaborator.
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Concept: Sophnet Carhartt Capsule Collection
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Segment: Males, 12-55
Comparison Set: 25 similar articles, including: oversized t-shirt couture, nudie jeans, and simplistic spring styles.
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