The SOPHNET 2010 Autumn/Winter Lookbook Blends Prepster Style & Streetwear

By: Ryan Hinkson - Published: Aug 1, 2010   Updated: Jul 7 2011 • References: & hypebeast
The marriage between preppy, streetwear and hipster styling continues to thrive in the world of menswear; the SOPHNET 2010 Fall/Winter collection infuses all three sub genres into its latest offering.

The SOPHNET 2010 Fall/Winter lookbook has looks for just about any occasion. Whether it's ties, dress shirts and wool cardigans for the office or purple bubble vests with a pair of camouflage pants for chilling out, SOPHNET has you covered.

Implications - Youth consumers have heroized the geek and other nerdy character types. This is the result of an appreciation for academia. Companies should design products with a geek flavor and also take into account the geek lifestyle to provide other retail and experiential opportunities. Stats for Geek-Chic Fall Fashion Trending: Older & Buzzing
Research: 61,609 clicks in 303 w
Interest: 4 minutes
Concept: SOPHNET
Related: 100 examples / 77 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: gender-neutral hipster fashions, 41 hipster menswear styles, and colorful schoolboy style.