Superstar

The S.O.O.N. SS 2014 Collection is Here to Inspire

By: Vasiliki Marapas - Published: • References: somethingoutofnothing & highsnobiety
The S.O.O.N. SS 2014 lookbook perfectly captures the spirit of a lazy Sunday spent at home.

The London-based brand, which stands for "Something Out of Nothing," takes on classic streetwear like reversible sweat shorts and long-sleeve tees for its inaugural collection, emblazoning them with prints that are hand-pulled at the label's Ridley Road Market studio in Hackney, London. The versatile items are comfortable and stylish, no matter if you're running laps around a track or reclining on your favorite couch.

Designer Jonny Grant explains, “The name of the brand is the embodiment of my own experience and attitude towards building a career within the creative industries; starting from nothing and grafting your way up to something using the resources you have. [...] We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.” Stats for Casual Streetwear Collections Trending: This Quarter & Average
Traction: 1,722 clicks in 25 w
Interest: 3.2 minutes
Concept: S.O.O.N. SS 2014
Related: 105 examples / 81 photos
Segment: Neutral, 12-35
Comparison Set: 39 similar articles, including: remixed basketiball attire, monochromatic urban lookbooks, and modernist streetwear catalogs.