Silly Boxer Spoofs
Sonny Cheeva’s personal Flickr page also features other unique illustrated creations, but I still can’t bring myself to deviate from these laugh-inducing pictures. My favorite of the bunch is Muhammad Ali as Donatello from Teenage Mutant Ninja Turtles. Cheeva even erased Ali’s nose to make him more turtle-esque.
Implications - Consumers are attracted to parody materials because they nourish consumer desire for humorous content, which they use to alleviate various stresses. Corporations may consider using parody materials in media campaigns as a way to reach new audiences and potential customers.