The Sonia Rykiel Spring-Summer 2014 ad campaign is as bold and vibrant as any of the designer's past campaigns. The backdrop of the photoshoot is comprised of oversized graphic imagery set against a loud hue that really lets the imagery stand out. But what stands out even more is the fashion on display.
The ladylike silhouettes of the Sonia Rykiel Spring-Summer 2014 collection are given a edgy and quirky appeal thanks to the imaginative backdrop. Shot by photographer Craig McDean, the ad campaign stars British model Karen Elson. The pink-haired beauty is clad in the season’s pretty pastels and luxe knitwear. Perfect for the youthful working woman, the outfits are professional with a hint of playfulness that is especially needed in creative workspaces.
Stats for Vibrantly Graphic Fashion Ads
Trending: Older & Buzzing
Research: 6,915 clicks in 120 w
Interest: 2.9 minutes
Concept: Sonia Rykiel Spring-Summer 2014
Related: 64 examples / 49 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: relaxed grayscale fashion ads, whimsically wiccan fashion ads, and burning rose fashion ads.
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