Trojan Evolve Ads Rejected

By: Gracie Passette - Published: • References:
Both CBS and FOX rejected Evolve ads by Trojan, despite the fact that the ads try to move past old sterotypes, such as "it's not cool to be prepared for safe sex" and "leave that here birth control to the women-folk."

On the Evolve ads, men who aren't prepared are shown as male pigs hitting on women and striking out until one gets a Trojan and then becomes human.

Given that both FOX and CBS have not only prime time but family hour programing with very sexual themes, it seems these networks are both playing piggy. Stats for Media Outlets Play Piggy Trending: Older & Mild
Traction: 3,793 clicks in 395 w
Interest: > 3 minutes
Concept: Media Outlets Play Piggy
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Segment: Neutral, 18-35
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