The Soma Magazine spread by Thomas Lohr shows Dan Felton running through the streets and spending some time reflecting. It’s a cool collection of black-and-white images that doesn’t exactly live up to its name of ‘Wild Ones’ but does make you feel good.
Take a look at the fun Soma Magazine spread above.
Implications - Products that feature a bolder style are appealing to those who want to make a statement with their looks. Consumers looking to stand out are attracted to pieces that are more than just an attractive image. Companies could focus on this desire for differentiation in order to increase their appeal.