Backpacks can be useful to hold the many items you need throughout the day, but the clunkiness can sometimes make carrying it around less than ideal; the Solid Gray Backpack solves this through fashion and form.
The backpack is ultra lightweight but features a durable hardshell which gives it the ability to weather anything that may come its way. Made "from a single sheet of copolymer," according to notcot.org, the Solid Gray Backpack is a chic and seamless design that will definitely call for a second look.
Forget lugging around a heavy bag and let the Solid Gray Backpack make everything light as air.
Implications - Contemporary consumers are attracted to products with a clean-cut aesthetic that reflects modern times. Artists looking to make their brand more popular could develop their newest items with this style in mind.
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Concept: Solid Gray Backpack
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Segment: Males, 12-35
Comparison Set: 28 similar articles, including: skateboard travel packs, checkered hipster packs, and monochromatic japanese packs.
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