NTT DoCoMo reveals the world's first solar-powered cell phone. It looks like a Nintendo Gameboy Advance SP cellphone.
Implications - Convenience is king in the consumer's eyes and that is why products such as solar-powered phones are so attractive to the marketplace. By creating products that service themselves, businesses will get a one-up on their competitors by offering products that allow for unique, simple and easy experiences.
Solar phones are only the beginning of this shift towards ultra convenience as innovative companies which make home appliances, tech devices and decor have all started to capitalize on the large demand for these products. This movement can be defined as "congrienience" -- convenience in using green products.
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