The Soho Synagogue is not the first religious institution to try to win over the younger generation and it definitely won't be the last. Although most other attempts to appeal to youthful crowds have often been subtle, I have to say that this design is decidedly not. With a nightclub aesthetic, it looks more like a place to hang out rather than a house of worship.
Designed by Studio Dror, the Soho Synagogue is based in New York City; therefore, its unorthodox approach to draw in young worshipers isn't so drastic. Run by Rabbi Dovi and wife Esty Sheiner, the Soho Synagogue is set on "reintroducing orthodox Judaism to the downtown scene with yoga classes, cocktail parties, and relaxed Friday-night services," according to Fast Co Design. These unique practices are reflected in the chic elements of the space.
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