Juan Carlos Bonilla
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 Soft Drinks For the Undecided Too bored to choose something to drink? Suprise flavored pop is the solution. Choose from one of two can designs and the flavor will be a surprise. The concept is a great idea and could easily be applied to other industries.  Taking the surprise economy to another level, Singapore beverage company Out of the Box caters to consumers who respond to "What would you like to drink?" with a non-committal "anything" or "whatever". Two weeks ago, the company launched two complementary brands: Anything and Whatever. Anything is fizzy and comes in six flavours (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer) and Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea).The surprise part? Consumers don't know which flavour they're getting until they take a sip.
(springwise)References: anything.sg, springwise Comment: on Suprise Flavored Pop |
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