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Energy-Boosting Soft Chews

These Fruit Candies by FRS Enhance Energy and Endurance

— March 9, 2015 — Lifestyle
FRS Energy + Endurance is a brand that specializes in healthy energy drinks, protein powders and energy-boosting soft chews that will appeal to the active consumer. The brand's fruit-infused soft chews are are perfect way to enhance your energy while on-the-go or in the middle of a grueling workout.

The soft chews are not only naturally sweetened and gluten-free but are also antioxidants that taste great. This soft chew range from FRS boosts energy and endurance comes in four refreshing varieties. The individually wrapped candies come in Pineapple Mango, Orange, Pomegranate Blueberry and Lemon Lime flavors that range from the sweet and citrus-infused to the tangy and tart-tasting.

These healthy energy chews are even guilt-free when it comes to your diet, coming in at just 40 calories per serving.
Trend Themes
1. Healthy Energy Chews - There is an opportunity to create new products that offer a healthy and convenient boost of energy.
2. Antioxidant-infused Foods - The incorporation of antioxidants into food products creates a new category of healthy snacks.
3. On-the-go Energy Boosters - Convenient, portable energy boosters are in demand for consumers who are always on-the-go.
Industry Implications
1. Health Food Industry - There is an opportunity for new players to enter the health food industry and offer innovative products with natural ingredients.
2. Sports Nutrition Industry - Athletes and fitness enthusiasts continue to demand new and innovative products that improve performance and endurance.
3. Confectionery Industry - The addition of functional ingredients to candies and snacks creates new opportunities for the confectionery industry.
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