Coca-Cola, Billionaire Boys Club, & atmos LAB Drop a Three-Way Series
References: billionaireboysclub-store.jp & hypebeast
Streetwear imprint atmos LAB works together with both Coca-Cola and Billionaire Boys Club on a three-way collaborative capsule full of soda-themed graphic clothing. The three labels focus on casual silhouettes before adorning the selection in a variety of different Coca-Cola-themed visuals. The color palette features hues of bright red, black, and white, correlating with the tonal themes of the soda brand.
There are co-branding accents across all of the apparel, including a merged logo that intertwines both Billionaire Boys Club's astronaut motif with atmos LAB's logo. Coca-Cola's retro ad designs are also incorporated through graphics, including the slogan that reads "It's Hot. Stay Cool." Notably, there are sleeve textural printing accents that read the signature "Have a Coke" slogan. The three-way capsule is set to drop on December 29th online at Billionaire Boys Club.
There are co-branding accents across all of the apparel, including a merged logo that intertwines both Billionaire Boys Club's astronaut motif with atmos LAB's logo. Coca-Cola's retro ad designs are also incorporated through graphics, including the slogan that reads "It's Hot. Stay Cool." Notably, there are sleeve textural printing accents that read the signature "Have a Coke" slogan. The three-way capsule is set to drop on December 29th online at Billionaire Boys Club.
Trend Themes
1. Soda-themed Graphic Clothing - Opportunity for fashion brands to collaborate with beverage companies and create clothing lines inspired by popular soda brands.
2. Co-branding Accents - Potential for brands to merge their logos and create co-branded apparel, incorporating both brand's motifs.
3. Retro Ad Designs - Opportunity for brands to use nostalgic ad designs and slogans as graphics on clothing, creating a vintage-inspired aesthetic.
Industry Implications
1. Fashion - Fashion brands can tap into the popularity of soda brands by creating soda-themed clothing lines.
2. Beverage - Beverage companies can collaborate with fashion brands to create co-branded apparel, expanding their brand presence in the fashion industry.
3. Graphic Design - Graphic designers can create retro-inspired ad designs and slogans for brands to use in their apparel, catering to the nostalgia trend.
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