When most people buy a pair of shoes, they tend to throw out the box, but this Society27 packaging is something you'll want to hang onto.
Otherwise run-of-the-mill wooden crates, these sneaker containers have the brand's logo incised on one side in an elegant and interconnected script. The boxes open and close horizontally, with diagonal pieces fitting together at the back. The running shoe brand is all about the craft of manufacturing, so it should be no surprise that the Society27 packaging employs such a creative carving technique.
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Concept: Society27 Packaging
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Segment: Males, 18-55
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