Potential

Ning Sites for Anything

By: Camster M - Published: • References: ning & money.cnn
Don't want to join my network? Fine, go make your own.

That's the simple idea behind Ning, the brainchild of Gina Bianchini, whose idea has landed her on Business 2.0's 50 Who Matter. Ning, which means peace and tranquility in Chinese, lets you create your own social network for anything.

With just a few simple steps, Ning helps you let loose your own inner-programmer. It's especially attractive to people with highly specialized interests, but perhaps limited technical know-how. That means anyone, from Web Moms and Navy Wives, to wine lovers, virtual travel groups (“SeekintheCity”) and even people who can't eat cheese (“Cheese Gaggers”) can make a full copy of today's most popular social websites, and fully customize them for specific interests and audiences.

The service already has 65,000 social networks up and running. Stats for DIY Social Network Trending: Older & Chilly
Traction: 2,772 clicks in 359 w
Interest: 4 minutes
Concept: DIY Social Network
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: flying wrist-worn photography, hybrid bike racers, and lovely latticed seating.