Elite Daily Highlights the Generation's Social Media Obsession
Riley von Niessen — August 11, 2016 — Pop Culture
References: elitedaily
As a means to celebrate the summer games, Elite Daily released a humorous video that imagines what the Olympics would be like if it was run by a team of North American Millennials -- which seems to translate to athletic events being replaced with an overarching social media obsession.
With this, Elite Daily targets the generation well with a video that includes some of the biggest recent fads, such as selfies, makeup contouring, Netflix watching and more. In order to place in ranking, Millennials have to compete against each other in satirical events, like who can create a more inspirational Instagram caption or who can swipe the most on Tinder.
Rather than with numbers, the competitors are scored with emojis. In addition to commenting on the social media obsession that has overtaken so many from the generation, Elite Daily considers how the Olympic events are losing popularity among them.
With this, Elite Daily targets the generation well with a video that includes some of the biggest recent fads, such as selfies, makeup contouring, Netflix watching and more. In order to place in ranking, Millennials have to compete against each other in satirical events, like who can create a more inspirational Instagram caption or who can swipe the most on Tinder.
Rather than with numbers, the competitors are scored with emojis. In addition to commenting on the social media obsession that has overtaken so many from the generation, Elite Daily considers how the Olympic events are losing popularity among them.
Trend Themes
1. Satirical Olympic Parodies - This trend presents an opportunity for brands to create humorous content that targets Millennials' social media obsession while also commenting on larger societal trends.
2. Social Media Obsession - Companies in the technology industry can capitalize on this trend by developing innovative apps or platforms that cater to Millennials' desire for constant online validation and engagement.
3. Alternative Scoring Systems - This trend opens up opportunities for businesses to revolutionize traditional rating and ranking systems in various industries by incorporating more modern and relatable forms of evaluation, such as emojis or online engagement metrics.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can embrace this trend by producing satirical content or creating interactive experiences that cater to Millennials' social media interests and preferences.
2. Marketing and Advertising - This trend offers marketing and advertising professionals an opportunity to create engaging campaigns that leverage the social media obsession among Millennials to promote brand awareness and generate buzz.
3. Technology - The technology industry can capitalize on this trend by developing innovative apps or platforms that cater to Millennials' desire for constant online validation and engagement.
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