Marketers are increasingly using Facebook as part of their strategy to engage with their consumers and fans; SocialBaker’s infographic displays the most engaging brands on Facebook. There are 901 million Facebook users worldwide, which means that there are lots of opportunities for marketers to divulge in.
According to the study, Starbucks is gaining the most traction in the food retail sector, Coca-Cola tops the charts for beverages and Converse takes first prize for the retail apparel category. The top ten countries who are doing really well include the U.S.A, Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France and Germany. The statistics were measured by the number of likes, comments, shares and wall posts, as well as the total number of fans.
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