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Broadcastr is a New Social Media Tool for Those on the Go

By: Alex G. - Published: • References: beta.broadcastr & adweek
Loaded with user-generated content covering the globe, the Broadcastr app lets iPhone users post three-minute voice recordings to an interactive world map.

Now breaking news, restaurant reviews and even museum tours can be streamed as micro-podcasts pinned to GPS locations. Broadcastr hosts can also instantly circulate content anywhere smartphone reception permits, which could be handy to report live after a natural disaster strikes.

Broadcastr, created by Scott Lindenbaum and Andy Hunter of Electric Literature, included all the key features from its social networking website in the mobile launch last week.

“When we looked at the social media space, we saw all these amazing things…we tweet, we blog…but we asked ourselves where do we go to use our voice, and there was no answer for that,” said Lindenbaum.

Beyond typical options like rating, playlist making and link sharing, the mobile app introduces a new feature called 'Geoplay.' According to a press release, it’s like taking a walk while stories about your surroundings automatically stream into your headphones “like a museum tour of the entire world.”

While the mobile app would be used more in spontaneous situations, content like radio documentaries should be uploaded to Broadcastr.com using a computer because those clips can be longer than three minutes.

With over a hundred partnerships with groups like UNICEF and Fodor’s travel guides, the Brooklyn, New York-based startup company has more than 6,000 audio entries that reach as far as Antarctica.

Like a cross between Foursquare and SoundCloud, the social media platform opened its online beta to the public on March 1st. Broadcastr plans to release an Android app later this month as well. Stats for Mobile Audio Broadcasting Apps Trending: Older & Warm
Traction: 4,918 clicks in 193 w
Interest: > 3 minutes
Concept: Social Media App Broadcastr
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
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