This adidas Commercial References Media Soccer Coverage Satirically

By: Riley von Niessen - Aug 8, 2016
References: youtube & highsnobiety
French profession athlete Paul Pogba is the star of a new adidas commercial that references the ridiculousness of some of the media's more recent soccer coverage.

It begins with Paul Pogba throwing a newspaper aside after telling viewers that they shouldn't believe everything they hear -- a response that's targeted at the speculation that he is being transferred to Manchester United. During this, an energetic UK Grime track from Dusky and Wiley plays in the background, titled 'Sort It Out Sharon.'

Instead of actual words, any soccer coverage being perpetuated by the media is show with "Blah" written over it, with Paul Pogba speaking to its irrelevancy. The adidas commercial quickly takes a psychedelic turn, with a variety of strange yet incredibly engaging digital effects taking over.