Each of the Snoop Dogg Cookies also features a candy-coated heart with different expressions, such as "Let's Kiss," "Love" and "My Hero." The Snoop Dogg Cookies are both adorable and highly ironic.
Implications - A simple way for businesses to appeal to a wide audience is through the use of irony or juxtaposition. In doing, so consumers will be easily amused and entertained by products with these qualities. Consumers are much more likely to invest in a product with which they feel a sense of familiarity or ease.