'Sneakerpedia' by Foot Locker Caters to Sneaker Lovers

By: Carly Foy - Published: May 18, 2011 • References: sneakerpedia & mashable
The concept of Sneakerpedia has finally turned into a reality thanks to Foot Locker.

The brand that has attempted to tap into the online market recognized that sneaker lovers needed a place to discuss and display their favorite kicks. Hence, Sneakerpedia was born.

In branding genius, Foot Locker's Sneakerpedia presence on the site is minimal, which will work indefinitely in its favor. The site allows the user to see the sneaker, different views of it, as well as its designer, colors, materials, release year and back story. Foot Locker's Sneakerpedia is extremely impressive in interaction, allowing Sneakerpedia users to upload their favorite pairs of kicks as well as their "personal sneaker stories." Sneakerpedia's online forum is a sneaker lover's dream.

Sneakerpedia is a great site for those who love sneakers and are looking to expand their shoe collection. Stats for Kicks-Focused Archives (UPDATE) Trending: Older & Chilly
Research: 659 clicks in 262 w
Interest: 3 minutes
Concept: Sneakerpedia
Related: 96 examples / 74 photos
Segment: Males, 12-35
Comparison Set: 35 similar articles, including: gladiator-style sneakers, classic sneaker sandals, and fresh mesh sneakers.