Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads

By: Riley von Niessen - Nov 3, 2016
References: nike & highsnobiety
Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.

One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.

Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.