Nike Air Max 90 interpreted by Ole Hemmendorff

By: what´s wrong with the zoo - Published:   Updated: May 16 2011 • References: hemmendorff & whats-wrong-with-the-zoo
The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.

In this case, Nike commissioned 8 artists to interpret a Nike icon.

Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!

Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer. Stats for Sneaker Burgers Trending: Older & Average
Traction: 8,150 clicks in 363 w
Interest: 4 minutes
Concept: Sneaker Burgers
Related: 81 examples / 62 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: chic french bakery branding, eclectic yorkshire hotels, and illuminated anti-aging masks.