The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.
In this case, Nike commissioned 8 artists to interpret a Nike icon.
Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!
Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.
Stats for Sneaker Burgers
Trending: Older & Average
Research: 8,296 clicks in 402 w
Interest: 3.9 minutes
Concept: Sneaker Burgers
Related: 35 examples / 27 photos
Segment: Males, 12-35
Comparison Set: 13 similar articles, including: connected bluetooth dartboards, humorous mother's day cards, and bacteria-spotting buoys.
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