The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.
In this case, Nike commissioned 8 artists to interpret a Nike icon.
Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!
Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.
Stats for Sneaker Burgers
Trending: Older & Average
Research: 8,297 clicks in 405 w
Interest: 3.9 minutes
Concept: Sneaker Burgers
Related: 65 examples / 50 photos
Segment: Males, 12-35
Comparison Set: 24 similar articles, including: cold brew machines, converted post office hotels, and wifi-connected mirrors.
More Stats +/-
Converted Post Office Hotels
Cold Brew Machines
Satrical Selfie Sticks
Raw Superfood Guacamole