Nike Air Max 90 interpreted by Ole Hemmendorff

By: what´s wrong with the zoo - Published:   Updated: May 16 2011 • References: hemmendorff & whats-wrong-with-the-zoo
The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.

In this case, Nike commissioned 8 artists to interpret a Nike icon.

Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!

Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.

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Concept: Sneaker Burgers
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Segment: Males, 12-35
Comparison Set: 22 similar articles, including: natural defrosting trays, ferocious designer pullovers, and aiming high.