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Jason Ruff Repurposes Cigarette Packaging for his Sneaker Art

By: Vasiliki Marapas - Published: • References: psfk & gizmodo
Jason Ruff’s sneaker art features painstaking recreations of classic Nike kicks made out of cigarette packs and duct tape. At first glance, the colorful, geometric-pattered shoes could actually pass as a pair of retro high-tops.

Ruff’s inspiration came from elusive objects from his adolescence: in this case, sneakers and smokes. He describes the finished product as, “mixing the unattainable objects of my youth.”

As an adult, Ruff now has access to the type of income necessary to buy cigarettes and sneakers, but the youthful envy and longing he experienced when he was a kid tight on cash has allowed him to create these groovy, elaborate sneaker sculptures. Art and sneaker fans alike will surely enjoy these awesomely retro kicks. Stats for Retro Cigarette-Packaged Kicks Trending: Older & Buzzing
Traction: 3,815 clicks in 56 w
Interest: 1.7 minutes
Concept: Sneaker Art
Related: 59 examples / 45 photos
Segment: Males, 12-55
Comparison Set: 21 similar articles, including: 90s throwback footwear, stone-inspired designer kicks, and 80s-inspired graphic sneakers.