The 'Calorie Brands' is an Instagram account that focuses on highlighting the nutritional content -- or lack there of -- of popular fast foods and pre-packaged meals by integrating the calorie count directly onto the wrapper. By resizing the calorie numbers to be large, bold and on the front of the packaging, consumers are prompted to think more thoughtfully about the foods they put in their bodies.
Understanding calories can be evasive to many consumers -- especially since the information is often printed in a small size on the back of the wrapper. The 'Calorie Brands' is an Instagram account that redesigns the packaging of foods such as Nutella, McDonald's fries, Oreos and Skittles by integrating the calorie count front and centre as a way to bring awareness to nutritional eating.
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