Smirnoff Debuted the Hard Seltzer Smirnoff Seltzer Red, White & Berry
Grace Mahas — May 21, 2020 — Lifestyle
References: smirnoff
In honor of MDW 2K20, iconic vodka brand Smirnoff launched a brand new hard seltzer — the Smirnoff Seltzer Red, White & Berry. Containing only 90 calories and zero sugar, the new beverage is perfect for calorie-conscious consumers looking to enjoy a refreshing drink without overloading on calories. The hard seltzer features a delicious blend of cherry, citrus, and blue raspberry flavors and is patriotically packaged in the colors of the flag.
Consumers can purchase the hard seltzer Smirnoff Seltzer Red, White & Berry at select retailers across the country. The new boozy beverage is also available for delivery, for those who are quarantining or looking for a convenient way to purchase the delicious seltzer.
Image Credit: Smirnoff
Consumers can purchase the hard seltzer Smirnoff Seltzer Red, White & Berry at select retailers across the country. The new boozy beverage is also available for delivery, for those who are quarantining or looking for a convenient way to purchase the delicious seltzer.
Image Credit: Smirnoff
Trend Themes
1. Low-calorie Alcoholic Beverages - Creating innovative low-calorie versions of popular alcoholic beverages can cater to health-conscious consumers without sacrificing taste or enjoyment.
2. Hard Seltzer Market - Continuing to expand and diversify the hard seltzer market, including patriotic themed flavors, can capitalize on the growing demand for refreshing and low-calorie alcoholic options.
3. Convenient Alcohol Delivery - Leveraging the rise of delivery services to offer convenient and contactless ways for consumers to purchase and enjoy alcoholic beverages can create new opportunities in the market.
Industry Implications
1. Alcohol Beverage - Alcohol brands can explore creating low-calorie variants, such as hard seltzers, to cater to health-conscious consumers while staying ahead of the competition.
2. Food & Beverage Retail - Retailers can stock and promote low-calorie alcoholic beverages, like the Smirnoff Seltzer Red, White & Berry, to meet the growing demand for healthier options and capitalize on consumer preferences.
3. Food Delivery - Food delivery platforms can expand their offerings to include alcoholic beverages, providing a convenient way for consumers to purchase and enjoy products like Smirnoff Seltzer Red, White & Berry.
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