Smirnoff Raspberry Crush is Launching Now in the UK
Michael Hemsworth — June 29, 2021 — Marketing
References: smirnoff & conveniencestore
The Smirnoff Raspberry Crush vodka is being launched by the brand in the UK to provide consumers with a new option to enjoy this summer when seeking to craft high-quality cocktails that don't disappoint when it comes to fruity flavor.
The spirit features the brand's signature vodka along with fresh, fruity flavor of raspberry to offer consumers a premium option to incorporate into mixed drinks or cocktails. The spirit will come in 70cl bottles and will be formally available starting July 12, 2021 from a range of retailers with additional availability coming later this year.
Head of Smirnoff Nick Payman commented on the new Smirnoff Raspberry Crush vodka saying, "The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on. The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”
The spirit features the brand's signature vodka along with fresh, fruity flavor of raspberry to offer consumers a premium option to incorporate into mixed drinks or cocktails. The spirit will come in 70cl bottles and will be formally available starting July 12, 2021 from a range of retailers with additional availability coming later this year.
Head of Smirnoff Nick Payman commented on the new Smirnoff Raspberry Crush vodka saying, "The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on. The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”
Trend Themes
1. Fruit-infused Spirits - Develop fruit-flavored spirits to capture the growing consumer demand for fruity and refreshing cocktails.
2. Colorful Packaging - Create visually attractive packaging for spirits to increase shelf stand-out and to capture the attention of consumers.
3. Premiumization of Spirits - Offer premium and high-quality ingredients to elevate traditional cocktail recipes into sophisticated and upscale drinks.
Industry Implications
1. Alcoholic Beverages - Produce fruit-infused and premium spirits to appeal to younger and adventurous drinkers who prefer flavorful and unique beverages.
2. Packaging Design - Design appealing and vibrant packaging for spirits that evokes excitement and fun to attract consumers to make spontaneous purchases.
3. Hospitality Industry - Introduce new fruit-infused spirits to menus and create new drink recipes to be used in cocktail bars, restaurants, and venues that cater to a fun and exciting atmosphere.
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