Smints Breath Mints Rewards Customers with Naughty Toys

By: Summer Luu - Published: Sep 18, 2010 • References: wired & thegloss
A company that has nothing to do with the naughty and intimate industry is taking the term "sex sells" quite seriously in their marketing campaign. Smints Breath Mints rewards their loyal customers with naughty toys in their latest promotion.

A barcode found on the back of the mints' boxes must be scanned in online to redeem pocket vibrators, fluffy handcuffs or striptease sets. Taking the idea that fresh breath goes hand in hand with intimacy, this Smints Breath Mints rewards campaign is definitely interesting. Stats for Risque Customer Loyalty Programs Trending: Older & Buzzing
Research: 16,831 clicks in 296 w
Interest: 4 minutes
Concept: Smints Breath Mints Rewards
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: faith inspired sex toys, naughty fruits, and naughty gamer toys.