Ever since the public smoking ban was set in the UK, a record number of text messages have been sent, a phenomenon the Daily Mail has dubbed, "smexting". For many people, smoking is a very social habit. It's often one of the easiest ways to strike up a conversation and meet new people.
"In the two weeks after the ban on smoking in confined spaces came into force on 1 July, mobile phone company Orange said 7.5 million more texts than normal were sent across its network."
Forced to move outside when they go for a fag, smokers have had to rely on other ways to socialize as finding a fellow cigarette addict outdoors isn't as easy as inside the office lounge.
Either that, or it's all those people who used the ban as a motivator to butt out looking for another way to keep their hands and mouths busy. A major part of cigarette addiction is the motion of doing it, of having something to do -- hence the reason people tend to gain weight when they finally quit.
Perhaps cell phones will be the next way to stop over-eating, and potentially, help with the growing obesity problem. The cost of increased texting would probably be equivalent to what a smoker used to spend on their nic fix anyway.
Stats for Smexting
Trending: Older & Mild
Research: 5,645 clicks in 454 w
Interest: 4 minutes
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: weekly re-inventive dairy branding, publicized texting apps, and localized loyalty apps.
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