Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Dating by Scent

Basisnote.com Matches Partners by Body Odour Compatibility

— May 14, 2009 — Lifestyle
We've seen a lot of matching making sites, but dating by body odour? That's new to us, which is why were intrigued by scent matching websites like Basisnote.com.


Scientific evidence is conclusive that if the opposite sex likes your stink, you are golden. The term is major histocompatibility complexes (MHC).

"The basisnote scent tests serve to determine your individual scent profile by means of your scent preferences or your genes. In situations where the nose cannot smell anything - e.g. in the search for a partner via Internet - the tests replace the human sense of smell and make it possible to match individual scents," the dating site says.

"The basisnote scent matching procedure compares two profiles at a time and reveals how well they are suited to each other and what the chance is that the chemistry between the two persons will match."

There is no doubt that MHC is real, and a select few dating sites are trying to leverage this in the highly competitive world of online dating.

Guys! More proof you don’t need to shower.
Trend Themes
1. Scent Matching - Scent matching websites like Basisnote.com are leveraging body odor compatibility to match potential partners.
2. MHC Dating - Online dating sites are using the concept of major histocompatibility complexes (MHC) to determine compatibility based on body odor.
3. Chemical Attraction - Scientific evidence of MHC demonstrates that individuals are attracted to the scent of individuals with complementary immune systems.
Industry Implications
1. Online Dating - The online dating industry can incorporate scent matching algorithms and tests to improve compatibility matching between potential partners.
2. Fragrance and Perfume - Fragrance and perfume companies can explore partnerships with scent matching websites to create personalized fragrances tailored to individuals' scent profiles.
3. Genetic Testing - Genetic testing companies can develop tests specifically designed to analyze and match individuals' major histocompatibility complexes, providing insights into potential compatibility in relationships.
6.2
Score
Popularity
Activity
Freshness