A company called My DNA Fragrance claims that it can develop a perfume for women or cologne for men based on your DNA. The customer submits a swab of saliva to the company and there you go, you have your own customized scent. Hopefully our DNA smells wonderful…
“Perhaps the most uniquely personal brand available today is “My DNA Fragrance,” says Barry Silverstien, a 25-year advertising and marketing veteran and co-author of The Breakaway Brand.
“No two people have the same DNA, so no two people will ever smell alike again.”
My DNA Fragrance has gained recognition quickly not only amongst the media since its test launch in late 2007, but is gaining interest in the trend reports which are focused on consumer created products that are producing Status Story Conversation Starter brands, giving the consumer the opportunity to tell others about their experience. Trendwatching.com named My DNA Fragrance amongst one of the latest Status Story Conversation Starter brands in April 2008.
According to Allyson Stewart-Allen, the world’s leading authority on trans-Atlantic business, international marketing and working across business cultures, “New Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories.”
“My DNA Fragrance Contains No Alcohol. Conscious Minds for a Green Earth.”
Carlton Gerrod Enoch envisioned the concept for exclusive fragrance more than 10 years ago but had to wait until DNA testing was affordable for the consumer before he could launch. He says, “I’ve always known my concept was a winner, but to be mentioned amongst the trend setters is a great honor.”
“Your Fragrance is in the Bottle, but the Scent is in You!”
The fragrance is a subtle biologically seductive liquid treasure that explodes into a unique exotic melody of fragrant notes exclusive to each customer.
“Self-Scented Not Self-Centered”
Easily attainable online at:http://www.mydnafragrance.com
Customers submit a DNA sample to begin their fragrant formulation process and receive their choice of 4 ounces of perfume or cologne in an aluminum bottle, which preserves the fragrant elixir.
My DNA Fragrance invites you to experience YOU!
(mydnafragrance)
Favorite
Print
;showNav();changeOption('login');)
Log In ;changeOption('guest');)
Guest
Facebook ;changeOption('twitter');)
Twitter 