'Small Token' Encourages Event Attendees to Contribute to a Good Cause
Jana Pijak — August 25, 2017 — Lifestyle
References: smalltoken.org
Small Token is a social good gifting platform that encourages those hosting an event to contribute to a good cause. While traditional wedding, or baby gift registries focus on essentials for newlyweds or new parents, Small Token lets recipients forgo physical products in exchange for a donation to a charity of their choice.
The platform lets those giving a gift donate to a charitable organization on the recipient's behalf and also allows those planning an event to create a virtual wishlist of organizations they specifically wish to support.
As consumers become more socially conscious, they are putting more value on brand integrity when it comes to their spending. This charitable gift registry replaces material goods with virtual donations for a better world, and is easy to customize to fit recipients' wishes.
The platform lets those giving a gift donate to a charitable organization on the recipient's behalf and also allows those planning an event to create a virtual wishlist of organizations they specifically wish to support.
As consumers become more socially conscious, they are putting more value on brand integrity when it comes to their spending. This charitable gift registry replaces material goods with virtual donations for a better world, and is easy to customize to fit recipients' wishes.
Trend Themes
1. Charitable Gift Registries - Creating gift registries that prioritize virtual donations to charitable organizations opens up opportunities for businesses to align with social causes and attract socially conscious consumers.
2. Brand Integrity - Consumers are increasingly prioritizing brands that demonstrate social responsibility, creating opportunities for businesses to showcase their commitment to making a positive impact through initiatives like Small Token's social good gifting platform.
3. Customized Giving - The rise of virtual wishlist features in platforms like Small Token allows users to personalize their donations and support organizations that align with their values, presenting opportunities for businesses to cater to individual preferences in the social good gifting space.
Industry Implications
1. E-commerce - E-commerce platforms can leverage the concept of social good gift registries to expand their offerings and attract socially conscious consumers who value virtual donations over physical goods.
2. Charitable Organizations - Charitable organizations can partner with platforms like Small Token to reach a wider audience and tap into the growing trend of charitable gift registries, enabling them to increase donations and make a greater social impact.
3. Event Planning - Event planning businesses can incorporate social good gifting platforms like Small Token to provide a unique and socially responsible alternative to traditional gift registries, offering clients an opportunity to support charitable causes and leave a positive impact through their events.
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