Patta Celebrates Small Axe with a New Collection of Apparel
Patta unveils a new collection that celebrates the award-winning movie series Small Axe. It is full of wearables that celebrate the London communities between the decades of the 60s to the 80s. The series told personal stories that stemmed from these neighborhoods.
The brand describes the capsule as “love letters to black resilience and triumph in London’s West Indian community.” The pieces include a notable knitted sweater in a Pearl Ivory hue adorned in graphics of different flags in the West Indies. Along with this, there is also a selection of graphic tees that detail collage graphics throughout on both sides of the design. The entire collaborative capsule is set to drop today online at Patta and in select stores.
Image Credit: Patta
The brand describes the capsule as “love letters to black resilience and triumph in London’s West Indian community.” The pieces include a notable knitted sweater in a Pearl Ivory hue adorned in graphics of different flags in the West Indies. Along with this, there is also a selection of graphic tees that detail collage graphics throughout on both sides of the design. The entire collaborative capsule is set to drop today online at Patta and in select stores.
Image Credit: Patta
Trend Themes
1. Community-themed Fashion - Brands can create collections that celebrate different communities around the world.
2. Personal Storytelling - Fashion brands can use their platform to tell personal stories and highlight underrepresented narratives.
3. Graphic Tees - Designers can incorporate collage graphics into their clothing to create unique and eye-catching looks.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with filmmakers and artists to create collections that celebrate movies and art.
2. Film Industry - Filmmakers can partner with fashion brands to create promotional merchandise that highlights their movies.
3. Art Industry - Artists can collaborate with fashion brands to create wearable art that celebrates their work.
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