The New Blue Raspberry Slurpee Donut is Inspired by an Iconic Drink

By: Katherine Pendrill - May 8, 2016
References: fiftee.slurpee & chewboom
Following the release of its Wild Cherry Slurpee Donut, 7-Eleven is releasing a new flavor for its slushie-flavored pastries. Not only does the sweet treat give fans a tasty new way to enjoy their favorite drink, but its also helps promote this year's Shark Week event on the Discovery Channel.

The new Blue Raspberry Slurpee Donut is a deep-fried pastry topped with blue raspberry-flavored icing and blue sugar crystals. The colorful blue donuts are meant to promote Discovery's Shark Week, which kicks off on June 26th. In addition, 7-Eleven is also offering a new Sharks Stay Hot cups, Shark Straws, Slurpee Fishbowls and Shark Bite Cups.

The promotion gives the chain a clever way to promote its baked goods as a tasty snack option for consumers on the go.