The new commercial for the Acura MDX, titled "Motion," showcases the power of slow-motion film in out-of-place situations. We’re used to seeing slow-motion shots of crash tests to illustrate safety, but the odd angles at which these actors are shot make for a haunting and captivating commercial.
The Acura MDX "Motion" ad was shot by RPA in Santa Monica, with creative director John Hage, art director Dan Buchmeier and director Lance Acord at the helm. The music was mixed by Bob Gremore and composed by Kenny Segal.
Stats for Slow-Motion Commercials
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Concept: Slow-Motion Commercials
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Segment: Males, 12-55
Comparison Set: 14 similar articles, including: viral slow motion photo campaign, punching employees, and slow motion video to debunk myths.
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